Take Your Current Listing To The Next Level
When you work with the Your Way Loan Team as an Agent, you’ll have access to an in-house architect that will create HGTV like home renderings of what your home could look like, a marketing team that will generate dozens of leads for the listing agents, and we’ll pre-qualify those incoming buyers for a mortgage loan with our expert loan officers that are well versed in the renovation loan product.
How The Unique Loan Program (and Creative Marketing) Drives Home Sales
With home prices at record highs, home ownership has been tough to attain for many millennials. A combination of high student loan debt, little inventory in the ‘starter home’ market, and soaring rent costs have has made it harder to save and qualify for the right mortgage.
The recent fascination with turning tired into trendy and dull into dynamic has come from HGTV’s line of fixer-upper shows aimed at the Gen Z and Millenial audience. In fact, that demo makes up 55% of HGTV’s audience, and over 68% of millennials said they would be interested in a fixer-upper according to a recent survey.
Problem is: how can they afford to buy a home and then have the cash to fix it up, especially when it’s hard enough to save up enough for a minimal down payment?
Luckily, there is such a loan, and the premise is quite simple by combining the talents of our in-house architect and marketing team.
The Fixer Upper Loan
With a YourWayLoan Fixer Upper Loan, eligible homebuyers and owners can renovate a home to fit their needs and personal style with just one loan that covers the mortgage and improvements.
Andrew Batson, founder of YourWayLoan explains, “We’ll loan you the money to not only buy a home, but we’ll loan you the money to fix it up. All at once. One closing. With one low downpayment of 3% – 5%.”
So instead of say, buying a $200,000 fixer upper and then having to fund a $50,000 remodel, buyers can acquire the $200,000 house and borrow the $50,000 all at once.
The Real Power: Using Financing to Help Market Your Listings In A New Light
We’ll take your old, tired listings and revamp them with energy by utilizing our in-house architects that will put together a rendering of ‘what this house could look like,’ kind of like you see on HGTV. Our marketing director will run targeted Facebook ads for the property that can open up the house to a whole new pool of buyers.
We’ll generate dozens of new leads for the listing agent by marketing this home for what it can become and then pre-qualifying those buyers for a mortgage loan. It’s a win-win deal for everyone. The seller gets incredible exposure that no one else can offer, we generate mortgage leads, and the agent gains new buyers.
It’s an advantage that helps agents gain listings too. Unless you’re in an uber hot market, selling Grandma’s 1960s era rambler requires more than professional photos and an MLS listing. When a prospective listing agent demonstrates that they can market not just the home as it is today, but for what it can become, it’s a game changer.
A Lasting Relationship
Instead of agents taking a big price hit to sell a date home, they can now leverage their skills as a marketer to net the buyer a much higher price. And trusted local agents with their own network of contractors are the real value add.
In conclusion, a truly symbiotic relationship is formed. Our expert loan officers are well versed in the renovation loan product. The in-house architects are a real competitive advantage — name another mortgage company with architects on staff. But without local agents that know what will sell in their market and have the listing inventory, our marketing team wouldn’t have a product to advertise.
The Next Step To Improve Your Listings
Agents may be wondering how they can participate. We’re growing rapidly, but so far we are lending in Colorado and Florida. North Carolina and California will be available this year, and we hope to expand to a dozen states next year.”
The Your Way Loan team creates a rendering or sketch of potential renovation ideas and then executes a professionally run Facebook marketing campaign to generate leads. While they can’t promise every agent that we can participate, interested agents can learn more and a team member will be in touch shortly.